By Zebrah L. Jahnke, VP of Business Development, EK Health
Influencers, blogs, commercials, social propaganda…we know what we see in marketing is always intentional, but are we certain it is always truthful? Consistent, trustworthy messaging in workers’ compensation has been found to enhance rapport and foster long-term accountability and partnerships.
Portraying a positive, focused reputation is not only a matter of legal and regulatory adherence, but, we believe, is a fundamental aspect of responsible and sustainable business practices. As we embarked on a journey to elevate our brand messaging earlier this year, we started with these principles as a guide.
We practice promoting our programs and services in a manner that aligns with our established mission and cultural values. This commitment requires us to conduct activities, including our marketing efforts, with integrity, transparency, and a deep respect for the stakeholders involved.
As we began the process of developing a new brand promise, we didn’t want just another catchy phrase to slap on a billboard, we wanted to encapsulate the essence of who EK Health is and what we are about.
Steering the Ship in the Right Direction
Brand promises are essentially statements made by a brand that articulate what others can expect or receive when interacting with that brand. They are typically represented through targeted marketing messaging strategies, campaigns, and communication channels such as social media, website presence, and print collateral.
Honesty in differentiation is key. We set out on an adventure to dive deep into what really sets us apart as an organization. We asked the hard questions: In a sea of managed care providers, where are we exceptional? What are our actual strengths? There were introspective discussions and tough decisions, where we took an extensive look at who we are, and more importantly, who we are not.
A well-defined, intentional brand promise serves as a guide for all aspects of a business, fostering a spirit of reliability. We wanted to create a brand that was consistent with what we have heard directly from our clients. We asked. We listened. We discussed. While the process was arduous, we landed in a place where we knew our brand would build trust, loyalty, and ultimately, advocacy – which is the greatest marketing tool of all.
About Zebrah L. Jahnke
Zebrah L. Jahnke brings over 15 years of experience managing large-scale managed care programs for employers, carriers, public entities, and all related parties. She has 25 years of experience in sales, public relations, and account management, including maintaining high-profile clientele, providing detailed customer service, and fostering an exceptionally high client retention rate.
As the VP of Business Development for EK Health, Zebrah maintains global responsibilities over the Sales, Marketing, and Account Management divisions. Key to her role in executive leadership within EK Health, Zebrah is responsible for creating strategic business partnerships and driving new revenue sources for the organization. Zebrah is also an advisory board member for SERMA, Sports & Entertainment Risk Management Alliance.
About EK Health
Nothing great is built alone, and we’re ready to build with you. It’s time to dream again. Expand your horizons. Dream bigger. You deserve better efficiency, greater savings, enhanced quality, and faster responsiveness. Customize your world. Experience better managed care. EK Health Services, Inc. successfully resolves the complex issues surrounding workers’ compensation and offers a complete line of services including Medical Nurse Case Management, Utilization Review, Medical Bill Review, Medicare Set-Asides, Medical Provider Network, Ergonomics, and other ancillary services. See the difference.
EK Health is a WorkCompWire ad partner.
This is NOT a paid placement.