San Diego, CA – Mitchell, Genex and Coventry have formally announced the creation of their new parent brand, Enlyte.
The three businesses have been moving towards unification since the merger of Mitchell and Genex in 2018, followed by the acquisition of Coventry in 2020. This combination under the new Enlyte brand creates a one-of-a-kind organization in the Property & Casualty industry with technology innovation, clinical services and network solutions, all backed by an unrivaled collection of expertise across the entire claims continuum.
The Mitchell, Genex and Coventry brands will continue to operate as solution providers, making the entire collection of the companies’ trusted products and services available to all Enlyte customers. This new alignment allows the family of businesses to better serve the industry with a holistic point of view and expanded reach, while remaining focused on the individual needs of clients in the Auto Physical Damage, Auto Casualty, Workers’ Compensation and Disability spaces.
“We are so pleased to share the exciting work our people have been doing to bring our family of businesses even closer together,” said CEO, Alex Sun. “Uniting our teams under Enlyte will make it easier for us to help customers manage costs while delivering quality service with an expansive collection of Mitchell, Genex and Coventry solutions from first-notice-of-loss to recovery.”
The launch of Enlyte includes the creation of a Customer and Market Operations team, which will bring together the casualty Sales, Client Services and Marketing teams from all three organizations. The new team will be led by Nina Smith, who currently serves as Executive Vice President and General Manager of Mitchell’s Casualty Solutions Group (CSG). “I am excited about the opportunity to work with my colleagues to create unprecedented value for our clients and the P&C market.”
As the casualty Customer and Market Operations team from all three businesses is organizing under a single group, the Mitchell Auto Physical Damage group will continue to develop and offer the Mitchell-branded suite of solutions as they do today, dedicated to superior service and expertise in collision repair and claims. “We are proud of our legacy brands and the teams behind them,” said CEO Alex Sun. “Each of the three companies will continue to develop and grow the branded solutions that our customers know, with the same collaboration and quality they trust.”
The changes were shared with an invite-only audience of Mitchell, Genex and Coventry customers at the 2021 Virtual mPower Conference. Attendees were given a first-look at the new brand, and heard directly from Sun and other leaders about the new organization and the promise of a future united. “Aligning under a single, unified brand, while keeping the greatness of our legacy companies, reminds us that we must continue to deliver on our strategic vision of bringing an ever-expanding set of capabilities that positively impact claims outcomes.”
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