Orlando, FL – Orchid Medical recently announced the promotion of Kellie Jackson to vice president of marketing. Jackson joins Orchid’s leadership team and will work closely with Chief Sales Officer Tim Howlin to execute go-to-market strategies in support of the company’s growth initiatives.
“Kellie is a tremendous asset to our organization,” says Howlin. “She has been instrumental in developing and implementing targeted strategies to enrich our brand and market presence. Kellie’s contributions prove significant at every level within the company, positively impacting our clients and the overall success of Orchid.”
Jackson joined Orchid three years ago as director of marketing. In 2016, she successfully led a comprehensive rebrand of Orchid to further position the company as a leader in delivering ancillary services within the workers’ compensation market.
With over 14 years of B2B marketing experience in the workers’ compensation industry, Jackson brings to her role a wealth of knowledge in developing and executing integrated marketing campaigns, brand development and public relations.
As vice president of marketing, Jackson will continue to lead the strategic direction and execution of Orchid’s marketing and public relations efforts. In addition, she will continue to oversee the day-to-day aspects of the marketing department.
Prior to joining Orchid, Jackson spent over 10 years in marketing management positions servicing pharmacy benefit management, ancillary medical services and managed care product lines at Cypress Care, Healthcare Solutions and Optum, a division of United Healthcare Group. She holds a bachelors in marketing and an MBA from Brenau University.
Source: Orchid Medical