Denver, CO – The Denver Business Journal recently named Pinnacol Chief Marketing Officer Kate Schmitz as a member of its 2019 class of “40 under 40.” Nominees were professionals under 40 in the Denver metro area and were judged on their leadership, business success within their organization and industry, and community involvement.
Schmitz joined Pinnacol in 2017. She quickly established a robust digital marketing program for the Colorado-based workers’ comp insurer while simultaneously defining a go-to-market strategy and supporting the launch of Pinnacol digital subsidiary Cake into an extremely challenging market.
Reflecting on these accomplishments, Pinnacol CEO Phil Kalin said, “In her relatively short tenure, Kate has enthusiastically applied her expertise, creativity and passion to amplifying Pinnacol’s brand and to moving us toward an even more customer-centric future. I’m thrilled that the Denver Business Journal has recognized the attributes that we’ve already come to appreciate.”
Prior to joining Pinnacol, Schmitz had a wide-ranging career as a freelance digital marketer, restaurateur and brand-centric digital strategy builder. While with advertising agency Cactus, she delivered award-winning campaigns and digital environments to engage, inspire and affect behavior.
As CMO, Schmitz helps champion Pinnacol’s commitment to community involvement by volunteering at Food Bank of the Rockies, helping address hunger for thousands of Coloradans.