Phoenix, AZ – Phoenix-based CopperPoint Insurance Companies, a regional multi-line commercial insurance company, today announced Jennifer J. Johnston has joined the company as Chief Marketing Officer and EVP of Marketing and Communications for the CopperPoint Family of Insurance Companies.
“We are thrilled to welcome Jennifer to CopperPoint and capitalize on her marketing, branding and communications expertise to help drive profitable growth, as the organization continues to expand geographically and broaden its product offerings,” said Marc Schmittlein, President & CEO of CopperPoint Insurance Companies. “Jennifer brings extensive experience in both marketing and the P&C industry, including proven success with geographic expansion, understanding customer insights, and creating compelling branding and integrated campaigns that drive results.”
With CopperPoint’s recent acquisition of Pacific Compensation Insurance Company, it launched a comprehensive business strategy designed to highlight its value and get closer to the needs of its customers. “Through the CopperPoint Family of Insurance Companies, we can achieve our vision of being a regional insurance company with local presence, brand recognition and supporting the communities in which we live and operate. I look forward to Jennifer’s expertise in helping to progress our vision,” continues Schmittlein.
Jennifer brings over 25 years of experience in strategic marketing and communications, including 10 years in the commercial property and casualty industry. She has extensive expertise in all facets of marketing including brand awareness, brand reputation, demand generation, sales enablement, communications, research/insights, thought leadership and digital marketing. Most recently she served as Chief Strategic Marketing Officer for PMA Companies and Old Republic Insurance Group. In addition, Jennifer managed the Old Republic brand across all the insurance entities within the corporation.
Previously, Jennifer was Vice President of Marketing for Unisys Global Industries, where she was responsible for worldwide marketing for clients and solutions in financial services, public sector and commercial industries. During Jennifer’s tenure, Unisys marketing received industry wide recognition for innovative and creative marketing. Jennifer also worked for SAIC/Telcorida (previously Bellcore) in New Jersey and TELUS, a national communications provider in Vancouver, Canada.