• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • WCW HOME
  • Submit a Wire!
  • Advertising
  • Media Partners
  • About
  • Contact Us

WorkCompWire

Your Trusted Source for Workers Compensation News

  • Workers Compensation News
    • Workers Compensation Industry News
    • Association, Rating & Research News
    • Claims, Legal, & Compliance News
    • Legislative & Regulatory News
    • Risk Management News
    • Work Force & Human Resource News
  • Featured Articles
  • Leaders Speak
  • Editor’s Forum
  • People On The Move

Pinnacol Assurance’s “Cake” Digital Platform Wins Celent Model Insurer Award

May 1, 2018 - WorkCompWire

Denver, CO – Pinnacol’s new digital platform, Cake Insure, joined some of the biggest names in the insurance industry in winning a 2018 Celent Model Insurer Award this week. Founded in 1915, Pinnacol didn’t let tradition get in the way of conceiving, developing and launching the platform in just nine months.

Cake is an all-digital platform designed to make workers’ compensation fast and easy for small businesses. It features quoting and purchasing in less than five minutes, mobile-friendly features like certificates of insurance via text, and customer support any time with any device.

“Small businesses have little time and less interest in managing a workers’ comp policy,” said Rob Norris, Cake CEO. “So we rebuilt the entire experience around the evolving, mobile-first customer, and we did it fast to stay ahead of the rapid changes disrupting the industry.”

While Cake only launched in October 2017, it has already reached some significant milestones:

  • Total written premium: $1,050,000 (exceeding revenue projections by 140 percent)
  • Total policies: 675
  • Net Promoter Score of 76 percent, 39 percent higher than the insurance industry average

“The Model Insurer Awards recognize how insurers are using technology to change the face of insurance,” said Nicolas Michellod, senior analyst at Celent. “These insurance carriers should serve as an inspiration to others looking for strong examples of best practice implementation that will have a truly meaningful impact on business results and the industry overall. The entry from Pinnacol and Cake clearly demonstrated this.”

Source: Pinnacol

Filed Under: Industry News, Top Stories, Workers' Compensation

Primary Sidebar

Get Our Free Newsletter:

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: WorkCompWire. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Paradigm

One Call

Workers Compensation News Topics

  • Top Stories
  • Featured Articles
  • Leaders Speak
  • Editor’s Forum
  • The RxProfessor
  • Industry News
  • Association, Rating & Research News
  • People On The Move
  • Claims, Legal, & Compliance News
  • Legislative & Regulatory News
  • Risk Management News
  • Work Force & Human Resource News
  • Workers’ Compensation

Wire Archives

Copyright WorkCompWire © 2026