Today’s issue of WorkCompRecap features the announcement from Pinnacol Assurance of the launch of a new digital platform geared toward small businesses that choose not to use an agent to purchase workers’ comp policies that they’re calling “Cake” after how easy it’s supposed to be to get a quote, purchase and manage their workers’ comp policies.
According to Pinnacol, Cake will enable employers to get coverage in 3-5 minutes (as opposed to the more typical 3-5 days), receive customer support via text and manage their account digitally. Pinnacol also noted that because of their simple needs, agents often refer small businesses directly to the insurer, and Cake is tailored to small businesses that prefer an online, self-service experience. Cake will start selling policies on October 10, 2017.
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