Denver, CO – Pinnacol Assurance has named Kate Schmitz as Chief Marketing Officer. She will focus on understanding and meeting fast-changing customer expectations while supporting the implementation of a digital transformation strategy that will deliver the greatest benefit to Colorado employers, their employees and our agent partners.
Pinnacol created this role to respond to an increasingly competitive marketplace and the dramatic escalation of industry innovations aimed at improving customer service, speed and choice.
“Kate is an accomplished and versatile marketing executive who brings with her a deep background in marketing, brand strategy and digital engagement,” said Phil Kalin, President and CEO. “She has the skills and experience we need to share Pinnacol’s brand promise with our customers.”
Most recently, Schmitz served as the head of brand and digital at Transamerica where she headed up a comprehensive rebranding process and was responsible for establishing and overseeing multiple digital platforms. Before that, she provided leadership as the VP of Digital and Content at Cactus, a full-service advertising agency.
Schmitz holds a bachelor’s degree in Business Management from the Leeds School of Business at the University of Colorado at Boulder.