By Tom Kerr, Senior Product Marketing Manager, Genex Services
So how was your Halloween? Mine was awesome. I went to a workers’ comp Halloween party and I came home with a ribbon for “scariest costume.”
What did I go as?
OK, bad joke…but be honest, some folks are still a little frightened to post about our industry on outlets such as Facebook or Twitter. And, considering the industry’s not-so-friendly relationship with social media, I can’t blame them. Past conference programs reflect this, with topics focusing on how to detect fraud by using Facebook and Twitter to catch “bad people doing bad things.”
So sure, there is a scary side to it, but should you totally disengage?
If you answered yes, then you’re missing out on important news, information, discussions and networking opportunities from some of the top industry professionals in the business. So get connected by following the simple rules of social media engagement and you’ll have nothing to worry about: 1) Don’t post anything you wouldn’t want your boss to see; 2) don’t post anything you wouldn’t want your mom to see; and 3) treat others how you’d want to be treated. Basically, use the same discretion you would in any professional setting. That’s not so scary, is it?
Actually, I’m heartened to see more workers’ comp professionals warming up to social platforms — and not just the popular LinkedIn industry groups (which are packed with valuable content, by the way). Some of the credit goes to the major trade conference organizers who encourage attendees to contribute pictures and posts of their experiences at the events. Conference tweets give attendees a chance to share session info and provide a vital connection to colleagues in the office who can’t attend.
Even the social media sessions have taken on a friendlier tone. Nearly all of the major workers’ comp conferences host a bloggers’ panel where industry commentators debate, share insights and provide a little humor. These events are among the most popular on agendas.
Just a few weeks ago, I had the opportunity to present with social media industry pros Jonathan Mast of Sedgwick and Dana Wolfe of Paradigm at the California Workers’ Compensation and Risk Conference in Dana Point. We spoke on how workers’ comp professionals can access value industry insights and establish new connections in the industry by becoming more active in social media.
Now Tweet This
Which brings me to this…with one of the biggest trade conferences of the year coming up, now is the perfect time to engage on social media. Whether you’re heading to the National Workers’ Compensation and Disability Conference (NWCDC) or staying in the office, you can catch all the action on Twitter by following #NWCDConf.
Then, join me (@tomkerr11), Mark Walls (@wcanalysisgroup), Stephen Sullivan (@Work_Comp_Wire) and Dr. Amanda Young (@DocAmandaYoung) on Nov. 18 as we discuss key takeaways from NWCDC on a special #workcompchat Twitter chat. If you haven’t participated in a Twitter chat, you’ll find them to fun and informative.
Meet us on Twitter Nov. 18 at 2 p.m. Eastern and join the conversation simply by following #workcompchat.
Genex is a WorkCompWire Ad Partner.
This is not a paid placement.