Farmington Hills, MI – Amerisure Mutual Insurance Company, a leading provider of property and casualty insurance for more than 100 years, recently announced the addition of Jennifer Nyquist-Bivins to Director of Brand Management.
“Jennifer is a great addition to our marketing team,” said Gerald Chiddick, Vice President of Marketing. “Her broad-based experience will further advance Amerisure’s brand throughout the marketplace.” Nyquist-Bivins is responsible for the Company’s advertising, branding, digital presence and internal/external communications.
Nyquist-Bivins is based in Farmington Hills, Mich. and reports to Chiddick. She has more than 25 years of experience and most recently was President of Brand Propulsion, LLC., a consulting company that helps organizations establish and reframe their brand differentiation positioning efforts. Prior to Nyquist-Bivins owning her business, she served as Brand Strategist for Madison, Wis.-based American Family Insurance, as well as Vice Present of Marketing at AutoTrader Publishing in Norfolk, Va. She also held several key marketing and sales positions at Ford Motor Company.
Nyquist-Bivins is a graduate of Michigan State University in Lansing, Mich., where she earned a bachelor’s of arts and science degree. She serves on a number of non-profit boards and participates in various organizations.