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EMPLOYERS Launches Enhanced Agent Marketing Toolbox

November 11, 2011 by WorkCompWire

RENO, Nev.–(BUSINESS WIRE)–EMPLOYERS has launched an enhanced version of its online Agent Marketing Toolbox, providing increased functionality and 24/7 access to workers’ compensation information and customizable marketing materials for independent insurance agents. Designed to simplify agent-carrier workflows and streamline marketing processes, EMPLOYERS’ Agent Marketing Toolbox enables appointed agents to produce digital and printed co-branded and customizable flyers, brochures and direct marketing campaigns to help grow their business.

Since launching the online Agent Marketing Toolbox in 2009, more than 1,000 EMPLOYERS’ appointed agents have created free accounts and used the tools to effectively and efficiently reach and service larger volumes of small business accounts. The enhanced Agent Marketing Toolbox complements EMPLOYERS’ highly-automated underwriting system, and knowledgeable, responsive underwriters, loss control experts and claim specialists, all of which are focused on streamlining processes for valued appointed agents.

“With strong adoption since our initial Agent Marketing Toolbox launch, we have received very positive feedback from agents who helped us test the latest version,” said Ty Vukelich, vice president of marketing, EMPLOYERS. “Providing our appointed agents with the tools and resources that help them boost their account service and marketing activities is a priority for us, so we’re pleased to offer increased functionality and improved navigation with this latest release. Ultimately, we know that by helping our appointed agents bring maximum value to policyholders, we are fostering successful, long-term relationships with small businesses.”

Appointed agents can visit: www.employersamt.com and follow the instructions to create an account.

Filed Under: Industry News, Top Stories, Workers' Compensation

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