LONG BEACH, CA—TRISTAR continues to focus on expanding its services in private sector risk management with the appointment of Ryan P. Larson to Director of Sales and Client Services in Northern California and the Northwest. TRISTAR recently named Steve Marano to the same position in Southern California, fortifying its status as one of the nation’s premier third party administrators in both the private and public sectors.
Joe McLaughlin, Senior VP, Sales & Marketing, who made the announcement, stated that Larson has a strong background in establishing new broker relationships and strengthening existing relationships to increase market penetration. “Ryan’s in-depth knowledge of the Northern California and Northwest marketplace will be instrumental in introducing the benefits of TRISTAR’s fully customized, state-of-the art services to the insured and self-insured communities in the private sector,” he added.
Larson’s sales and business development experience includes over 10 years of generating risk management service opportunities and premium finance contracts. Most recently, he helped San Francisco-based ACE Group/ESIS, Inc. and AIG/Imperial A.I. Credit Corporation meet and surpass new business and production goals. He has been involved in developing strategic sales and marketing plans, leading sales teams, and building new agency and broker relationships. Larson has a BA degree in Business Administration/Marketing from Colorado State University.
Source: TRISTAR Risk Management