Bold new logo highlights RIMS’ commitment to an all-encompassing approach to risk.
The Risk and Insurance Management Society, Inc. (RIMS) today unveiled a new appearance that emphasizes the organization’s growth strategy. By way of the initiative, which includes a contemporary new logo and compelling tagline (pictured above), RIMS aims to capture the evolving nature of risk management. RIMS’ focus includes strategic and enterprise risk management and the new branding speaks to strategy and integration.
RIMS’ new logo incorporates three stripes that represent its key areas of service to its members: resources, networking and education. More conceptually, the stripes also represent upward movement, symbolic of growth and action. They join together as they grow, demonstrating the integration of risk management within an enterprise and the effectiveness of collaboration.
RIMS’ commitment to being the preeminent professional asset for anyone with risk management responsibilities within an enterprise is the driver behind its new tagline, “the risk management society.” RIMS aims to provide the tools, resources, thought leadership and advocacy needed by professionals in today’s business climate, and its re-brand strategy reflects that end.
“Our brand should be reflective of the value of the products and services we offer, and during 2010 we determined that a change in our look was necessary to illustrate the evolving nature of RIMS’ offerings,” says Terry Fleming, immediate former president of RIMS. “We are extraordinarily pleased with the results of this effort, and believe the new appearance conveys the progressive nature of RIMS’ interactions with its members, as well as the industry as a whole.”
“The distinctive stripes that are the driving force behind our new logo reflect an unparalleled ability to deliver resources and meet our members’ changing needs,” says Mary Roth, executive director of RIMS. “We draw upon this commitment to shape the discipline through a strong and vibrant community of risk professionals.”
Visit www.RIMS.org to view the online appearance of RIMS’ re-brand. Further elements that incorporate the new logo will be rolled out over the course of 2011. The new brand will be present in RIMS’ print, event and online components.